The Illusion of Certainty

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Risk analysis and risk assessment have been with us long enough for the terms to sound familiar to most people. I have seen first hand the effects of poorly done risk asse- ments and bad risk communication, and especially the way in which the uncertainly of risk estimates is handled (or mishandled). The Illusion of…

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Risk analysis and risk assessment have been with us long enough for the terms to sound familiar to most people. I have seen first hand the effects of poorly done risk asse- ments and bad risk communication, and especially the way in which the uncertainly of risk estimates is handled (or mishandled).

The Illusion of Certainty: Health Benefits and Risks peels away the \